Boost Your Website's Visibility: SEO Tips for a Strong Start in 2023
How’s your SEO? It’s usually that thing that you know you should be doing, but aren’t really sure where to start and don’t want to break anything in the process. SEO, or Search Engine Optimization, refers to the process of fine-tuning a website in order to increase its visibility when users search the web. SEO is crucial for improving website traffic and getting you organic leads. After all, is there really any point in having a website if it can’t be found by your ideal audience?
If you have not prioritized SEO in the past, it’s not too late! Let us share a few SEO-friendly tips that you can implement over the next few months to start 2023 strong. It’s time to end digital hide & seek, and make sure you are consistently found-sooner rather than later!
Say Goodbye to Outdated Content
There is nothing more that the Google Gods hate more than old content. In fact, the more outdated your content is, the more Google assumes that your business is no longer a good fit for search results. If they don’t feel like you’ll be a good fit for their searchers, they will sink your visibility. Just remember, if you sunset a page or blog post, use a 301 redirect or you risk a ding on your site health score for not following proper procedure.
Enhance SEO with Regular Blog Updates
If you update your website content regularly, Google will know you have an active business with helpful content–ready and waiting to be paired with users who have problems that you can solve (you ARE writing your copy that way right?) One of the best ways to keep your content fresh is by implementing a blog, a schedule that you stick to without fail and topics that you know your audience wants. Blogs are that 1-2 punch that improve your site health AND your authority in your niche.
Harness the Power of Keywords
Keywords are common words and phrases that users type into search engines to find answers to their problems and questions. If the keywords they use match keywords that are on your website, you will rank higher in the search because the algorithm knows that the user can find what they are looking for on your website. It is important to analyze your audience through keyword analysis to determine what they are searching for and how your business fits into that puzzle. Oftentimes, what you think they are searching for DOES match up, but sometimes keyword analysis identifies some low hanging fruit that’s ready for you. Read: high volume of searches and low volume of websites with that specific content. That’s where you come in!
Optimize Keyword Placement for Maximum Impact
How many times have you clicked on a website, skimmed for what you were searching for, couldn’t find it immediately, so left the webpage to seek out another? (You should see how high my hand is raised). If you are going to use the right keywords and phrases, they should be in obvious places like in headers, titles, or altered (bolded, italicized, underlined, resized) within the body of the content to stand out in some way. Make it easy for your searchers to know they found exactly what they are looking for.
Improve Website Performance with Optimized Images
Yes, pictures matter too. If you have too many images or the image size is too big, it can slow down the speed of your page, which will ding your site health score as well. All images on your website should be the right size and the right format and bonus points for those alt tags on them too.
By no means is this the end all & be all for SEO. If we are completely honest, it only scratches the surface (but we all have to start somewhere, right?).
Consider Hiring an SEO Professional for Comprehensive Results
They can audit your entire website, do keyword analysis and either make recommendations for you to deploy with your team, or handle the heavy lifting of implementation themselves. If this is something you are looking for, we are here to help. With our own SEO expert on our team we offer products and solutions to fit all business sizes and needs. We can get your website in tip-top shape in time to ring in the New Year. That deserves a cheers!
