Get the Most Out of Your Website with a Marketing Strategy Session
We’ve polled the gals and the results are in: everyone hates marketing. Like, a lot, a lot.
And I get it.
Marketing is a monster-and an unwieldy one at that. But with the right team an a clear plan it doesn’t have to be!
At Anchorlight Creative, we believe that a website should be more than just a pretty design - it should be a powerful tool that helps you achieve your business goals. That's why we offer a marketing strategy session as the foundation of our website packages. Let’s dive into why this session is so important and how it’s one of the quickest ways to get ROI on your web build.
The Benefits of a Marketing Strategy Session
Think of a marketing strategy session as a two part deep dive session into your business and what makes it unique.
We start with a marketing coaching call where we unlock what’s holding you back and identify key initiatives to help you grow. During this session, we'll collaborate with you to identify your target audience, review your business goals, and begin developing a marketing plan that aligns with your vision.
By understanding your target audience and their needs, we can craft a website that speaks directly to them and drives conversions. We'll also deliver a jam-packed Marketing Strategy Roadmap. A shiny PDF that’s full of a plan of action to help you get moving in marketing land.
Because we know that ideas are never the problem, but EXECUTION is.
A roadmap is exactly what you need to hold as you move forward with responsive action-not panic-induced reactivity.
But that's not all! We'll also conduct a thorough analysis of your competitors, their websites, and their marketing strategies. By understanding what your competitors are doing well (and not so well), we can identify opportunities for your website to stand out and capture the attention of your ideal customers.
The Importance of a Holistic Marketing Strategy
At Anchorlight Creative, we believe that a website is just one piece of the marketing puzzle–your biggest piece!–but still just one. It’s not enough to build a site, sit back and wait for the cash to roll in and the feet from Google to find you. That’s not how it works.
You need content, and a holistic strategy so that everything you do, is moving in the same direction and working towards something tangible. By developing a comprehensive marketing plan that aligns with your business goals, we can ensure that your website is seamlessly integrated with your other marketing channels, such as social media, email marketing, and advertising.
On more jazzy bonus of a marketing and content plan? Your offer, your message and your brand identity get’s crystal clear in the eyes of your audience. And that my friends, leads to sales, loyalty and raving fans. You never want to be a best-kept secret. You want to be known! And your marketing is how you get there.
Taking it a Step Further: The Beacon Program
We know that launching your site, even with a strategy-only gets you so far. We’ve found that we work best with long term support and relationships. Because owning a business is hard. And not all of it’s fun and games. That’s where our Beacon Program helps light the way forward. Think ongoing marketing coaching for those sales page reviews, email teardowns and burning questions on what that data means.
We can help you stay in it to win it with your marketing for the long haul-and back it up with the real data and what it means for your business. For more info, hop over to our Beacon Page and check it out!
And if you still need that beautiful website that also converts, we have some experience with that.
Get in touch with us today to learn more about how we can help you achieve your business goals–both in the short term AND the long term as your dream team waiting in the wings to help.
