Mastering Instagram Reels: Unlocking the Power of Engaging Video Content
Can I keep it reel for a minute? (See what I did there?). Although I like to think I’m more tech savvy than the average gal I resisted Instagram Reels. But after peeking at our metrics and realizing how powerful they are in terms of marketing on the ‘gram, I decided they are necessary in order to stay at the top of the heap in IG.
Maybe you are looking for a new way to engage your audience and want to see if this can be a new piece of your marketing strategy. We have some tips for you! Read on for our take on Reels 101.
Embrace the Reel Deal: What You Need to Know
An Instagram reel is a video that is 90 seconds or less. They can be created and edited within the Instagram app itself or can be edited using a separate app and uploaded. They can be simple videos or can be altered and edited to your creative heart’s content. The sky is the limit as far as content and design.
Get Creative and Let Your Personality Shine
Lots of things! Offer up quick tips or show your work in action. You can create funny, entertaining clips that will show off your personality and responses to common questions you get everyday. When it comes to reels, there’s no right or wrong way to do things. In fact, we encourage you to try out a few different versions to see what fits your exact audience best.
Unleashing the Reel Metrics: Analyzing Performance
With Reels you have a ton of data at your fingertips to help you learn what is working and what isn’t with your audience. For each individual reel, you can open it up, tap the three-dot icon in the bottom right-hand corner and view the “Insights.” You’ll be able to view the following metrics:
1. # of times your reel has been played
2. # of accounts your reel has reached
3. # of “likes” your reel has received
4. # of times your reel has been saved
5. How many users shared your reel
Boosting Your Reach: Tips for Algorithm-Friendly Reels
Instagram, as we all know by now, has an algorithm. To play nicely with that and increase your reach, try the following:
Use captions
Use creative tools to enhance your design
Include a few hashtags
If you are a Reel pro or a beginner, we want to see your videos. The next time you create one, share it with us. IG: anchorlightcreative. We reely can’t wait to see it!
