Please Don’t DIY Your Website Copy
You know that feeling when you sit down to write copy for your website, and suddenly, everything else becomes incredibly urgent? Your inbox needs immediate attention. The coffee maker needs cleaning. You know what? Your desk could actually use reorganizing.
Here's the thing: you're not procrastinating because you're lazy. You're procrastinating because, deep down, you know this isn't the best use of your time or talents. And you're right.
Copywriting is HARD. It’s art and alchemy, and it’s no joke.
It takes an incredible amount of focus and precision to be clear, compelling, and action-packed with your words while making it all about your ideal client, OH, and adding in SEO while you’re at it.
There’s a reason you (and I!) have not written the novel yet. It’s not just the lack of time.
As someone who has reviewed hundreds of websites over the past decade, I can tell you that DIY copy is like trying to give yourself a haircut. Sure, you can do it, but should you? You may be able to tackle those bangs, but you surely aren’t tackling your whole head!
The Hidden Tax of Writing Your Website Copy
Let's be honest about what DIY website copy really costs you. It's not just about the time you spend staring at a blank screen (though that's expensive enough when you bill $400+ an hour). It's about the opportunities you're missing while you're stuck in revision hell because it’s just not RIGHT somehow, but it’s so, so close.
Every hour you spend wrestling with words is an hour you're not:
Speaking with potential clients
Developing new service offerings
Actually running your business
Working with your team to improve operations
Taking that vacation you've been postponing for three years
But the bigger cost? The clients you're losing because your website doesn't sound as professional as your business actually is. Your expertise deserves better than hurried copy written between client calls.
"I'll Just Update It Later" (The Lie We Tell Ourselves)
Remember when you first put up your website? You probably told yourself you'd come back and polish it up later. How many "laters" ago was that?
The truth is, most business owners I work with have been sitting on "temporary" website copy for years. They know it's not great, but it's "good enough for now."
Except "now" has stretched into months or years, and that placeholder copy is still there, quietly undermining their authority every single day.
You wouldn't attend a client meeting in your gym clothes, saying, "Oh, I'll change into proper attire later." Yet that's precisely what you're doing with your website.
The Expertise Blindspot
Here's something nobody talks about: the better you are at your work, the harder it can be to write about it. You're too close to it. You've forgotten what it's like not to know what you know.
This is why doctors make terrible health communicators and why tech geniuses struggle to explain their products to normal humans. When you're deeply embedded in your field, you can't see the forest for the trees.
Professional copywriters bring an outsider's perspective and the skill to translate your expertise into language that resonates with your ideal clients.
We ask the questions your prospects want to ask but don't know how to articulate.
The "But I'm a Good Writer" Trap
Maybe you're thinking, "But I write well! I got A’s in English!"
Writing well and writing copy that converts are two entirely different skills. It's like saying you can perform surgery because you're good with a knife in the kitchen. Website copy isn't just about proper grammar and flowing sentences – it's about psychology, persuasion, SEO, clarity, and strategic positioning.
Good website copy must:
Navigate the delicate balance between authority and approachability
Address objections before they arise
Guide visitors toward a specific action
Do all this while sounding completely natural and on-brand
This is why even professional writers hire copywriters for their websites. They respect the specific expertise required to write conversion-focused copy.
When "Done" Is Worse Than "Not Started"
There's a dangerous moment in every DIY website copy project. It's when you've spent hours writing and rewriting, and you're not happy with it, but you're too exhausted to care anymore. So you hit publish, telling yourself it's "good enough."
But here's the painful truth: bad copy is worse than no copy. At least with no copy, people don't form negative impressions of your business.
The real problem? You've now ticked "website copy" off your list, so you probably won't revisit it for years. Those rushed words represent your business to thousands of potential clients, quietly turning away opportunities while you sleep.
The Relief of Letting Go
Do you want to know what every one of our clients says after we finish their website copy? "I should have done this years ago." Followed closely by: “ I can’t believe how spot-on this is!”
It’s not that we’re unicorns, but more that we DO have a proven framework that we run all of our clients through. It’s hours of research and adjusting. Good copy isn’t written as much as it’s ASSEMBLED. And in year eleven, our assembly line is still bespoke but also wildly efficient.
It's not just about having better words on the page. It's about the relief of knowing your website is finally working as hard as you do. It's about the confidence that when someone visits your site, they get the best possible first impression of your business.
Your Next Step (If You're Ready)
Let's talk if you're tired of having "update website copy" on your to-do list. We'll help you transform your website from a source of stress into a powerful business asset that works around the clock to attract your ideal clients and establish you once and for all as the thought leader you really are.
And no, we won't ask you to write a detailed 10-page brief with 20 open-ended questions or spend multiple hours explaining your business. That's part of what you're paying us to do. Our process is designed for busy business owners who want expert results without adding to their workload.
Simply reach out to us with a quick note if you're ready to finally have a website with copywriting that does your expertise justice. You've built something amazing – isn't it time your website reflected that?
Your business deserves better than DIY copy. And so do you.
meet the author & ceoAhoy there, I’m Sabrina!
I write about the joys and trials of owning a business, being bold, and taking the right actions at the right time.
Mix this with Midwest no-nonsense, being a Mom to 3 growing-too-quickly kids, lots of travel, 2 giant German Shepard dogs, and after-school sports schedule that makes your eyes cross and that’s the slice of life you’ll find here.
