The Power of a Custom Website: Why Your Business Deserves More Than a Facebook Page
You've probably heard it a zillion times, "You need a website for your business!" But let's be real, it's 2023 and you can easily promote your business on Facebook, Instagram, and other social platforms, right?
Wrong.
While social media is great for building brand awareness, it’s a part of the puzzle, not the whole shebang. Most of all? It's not a substitute for a custom website that you own and control.
Think about it, when someone searches for your business online, what do they find? If you're relying solely on social media, you're missing out on a TON of potential customers.
A custom website not only gives you credibility and control, but it also sets you apart from the competition. And that's where we come in as your ace in the hole. As seasoned experts in web design, branding, and marketing, we're here to show you the value of investing in a custom website for your business and of course, why you can rely on us to make it happen for you. So let's dive in!
Why relying on social media alone is not enough
Look-I know you're working hard to promote your business on Facebook, Instagram, and other social media platforms. But here's the thing – these platforms are owned and controlled by other people. While they can be great tools for showcasing your business, relying solely on them for online visibility is not a sustainable strategy in the long run. You have no reins to hold. It’s a free for all with other people’s whims-have you caught Elon’s implosion by chance? Case in point.
While social media can be great for promoting your business, the limitations are very real. You're at the mercy of ever-changing algorithms and policies, and you have limited control over the look and feel of your brand on these platforms. Plus, social media is a crowded space and it can be difficult to stand out from the competition. Should it be part of your marketing-sure! But should it be the ONLY space your company exists in?
A custom website, on the other hand, gives you complete control over your online presence. You can showcase your brand in a way that truly reflects who you are and what you do. Plus, a website gives you a more professional image, which can help you stand out from the competition and attract more high-quality leads and dream clients. Win-win right?
The benefits of a custom website
A custom website offers a wide range of benefits for your business. Here are some big ones:
Increased visibility: A well-designed website can help you rank higher in search engine results, which means more people will find your business online. You don’t have title tags, meta descriptions and other tools to get found in social posts. That means in search land? It’s not doing you any favors.
Credibility: A professional website gives your business so much more credibility in the eyes of potential customers. It shows that you take your business seriously and are committed to providing high-quality products or services. It tells a story of what they get when they work with you-and it tells it to every customer, every time. Not just if the algorithm says so.
Increased conversions: A custom website can be designed to guide visitors through your custom sales funnel, leading to more conversions and ultimately, more revenue for your business–which is always what we’re after.
Why Trust Anchorlight Creative?
We know that building a custom website can be overwhelming. That's why we're here to help every step of the way! Our team of seasoned experts has decades of experience in web design, branding, and marketing. We'll work closely with you to understand your unique needs and create a website that truly represents your brand and drives the results you need for your business.
Plus, when you hire us, you can rest assured that you're working with a team that truly cares about your success. We're not just here to build a website and run for the hills while you scramble to watch tutorial videos – we're here to support you every step of the way, from planning to launch and beyond.
Having a professional online presence is essential for the success and growth of your small business. While social media can be a great tool for promoting your business, relying solely on these platforms is not enough. A custom website gives you complete control over your brand and offers one of the biggest returns on your investment out there. Except for maybe blogging-more on that over here in our TED talk on that.
At Anchorlight Creative, we're here to help you navigate the world of web design and create a website that truly represents your brand and drives results for your business. So why wait? Contact us today to schedule your free discovery call and take the first step towards the new website of your dreams.
