The Power of Professional Branding and Website for Your Business
When it comes to an internet presence, it’s a lot. We get it. Even as a group of digital marketing professionals, we go back and forth on where we want to land with frequency, which avenues to optimize and how much of a footprint we want to leave. However, two non-negotiables for us are our branding and our website.
Make a Lasting First Impression with Your Brand and Website
Just like in real life, you get one chance at a first impression.
Your brand and your website are essentially the identity of your company. When your audience sees your brand and lands on your website, it can make or break whether or not they want to support you and your business. If your logo is warm and pops, it will attract your viewers and invite them to explore more. If your website is organized and inviting, people will have the confidence that you will treat their project with the same level of care. It has been suggested that less than 10 seconds is all it takes for an impression to be made, and you need to take advantage of that by building a brand and website that exudes YOU and that has the split-second vibes you want your business to give off.
Showcase Your Company's Character and Build Trust
Your company has a unique identity and audience. Figuring out the dynamics of these two things and interweaving them into your brand and website is crucial and what differentiates you from your competition. Your digital mark can convey professionalism, expertise, design, warmth, talent, devotion, dominance, casual energy, and more. Your customers may use your brand and/or website to identify your company’s character and see if it matches what they are looking for. If it does, you will gain credibility. If it doesn’t, you may lose the trust of your client. You can’t just tell people about who you are and why you are special, you have to show it, and your branding and website are both perfect ways to do just that.
Avoid the Pitfalls of a Failing Website
Once your site is out there, it’s out there. You can’t afford downtime, your store not working, or it not rendering correctly on mobile. If someone wants to work with you, pulls up your website on your phone and you built it with Wix?
It’s not going to display correctly and that customer — Out of there.
Websites are also a LOT of work. We know. We build them. They are not a good use of your time if you are not proficient and skilled in building them. And all those months you spend flailing around trying to learn? It could have been done if you would have hired someone to help you. And finally, tasks you dread and worry about expend a LOT of energy. They never get off the to-do list and it’s a constant source of stress. This adds up to time lost and wasted that you need to spend in other areas of your business–the parts only you can do. So make the call, reclaim your time and let us build it for you.
Invest in Your Branding and Website for Long-Term Success
All businesses have startup costs and it’s important that yours include line items for your branding and your website. If these two things are your area of expertise, and you are confident you can do these on your own, great! If they aren’t, utilize your time for your strengths, and hand off the brand building and website creation to the pros and check if off your list for good.
Whatever you do, don’t push these elements of your business to the wayside because they are overwhelming. You may wear all the hats but you don’t NEED to. No one is good at everything and that’s okay! Knowing this and adjusting the sails to find help is a sign of strength-not weakness. Having a solid brand that you love and website that converts and tells your story well will directly benefit your business and contribute to its ultimate success. That is worth the investment.
