Investing in Your Website: Why a $1,000 Price Tag Won't Cut It
When we think about the value of a website, the old adage, “You get what you pay for,” comes to mind. It could not be more true. Aside from being builders ourselves, we strongly encourage our clients to invest in their website and there’s good reason for that.
We will be the first to say that if you’re shopping around (as you should!) we will not be the cheapest quote you get. And we’re 100% okay with that.
As business owners, we are not strangers to the constant battle of figuring out where to spend and where to save to improve our company. Budgets are real. But as professionals, we truly know the worth of a good website, and know that in order to create a site that drives traffic, creates an optimal user experience, showcases your brand AND results in increased business and sales? You need to spend more money than a thousand bucks. It’s just fact.
The Importance of Investing in Your Website
Most of us don’t have a brick and mortar space. You have one website and one shot that that first impression. What are the benefits to your investment? We’re so happy you asked!
The Power of SEO-Optimized Websites
When you create a website yourself, or hire someone at a lesser cost, you will be able to direct people to a website. Great! But, will existing on the web matter if people that are searching for exactly what you have to offer can’t find you?
We cannot speak for other web designers or companies, but here at Anchorlight, we include Search Engine Optimization (SEO) as part of our website builds. It’s not extra, it’s included and it’s mandatory. Yes, this increases the cost. But what’s the point of paying for a site that gets no visitors? Building up your traffic will take time, certainly. But the whole point of getting a website to begin with is to engage new leads. And that’s what SEO will help you with.
Design and Strategy: More Than Just a Pretty Interface
Creating a website isn’t just a matter of typing a few things in a few spots or posting a picture or two here and there. The entire process of designing a website is intricate. If a website doesn’t load properly, if the colors or fonts are too hard to read, or if it is hard to find the information a potential customer is looking for, they will be a lost contact. More than just drag and drop designers, we build a strategy alongside you to reach your goals. A website should look good and be strategic and the time and talent required to get those things right is definitely worth paying for in the long run.
The Value of a Dedicated Digital Dream Team
When websites cost more, it’s (hopefully) because they include more. At ALC your project gets the attention it deserves. You will work with our intake gals, our project managers and our web designers during your project. Even our graphic designers will hop into the Zoom call if you are getting branding or a refresh done. We bring a team of professionals aboard to help build you your dream site. We invest in our clients just like they invest in us and we believe the team approach works and makes a huge difference. We want to make sure our website building experiences are positive and seamless for our clients, and our team helps us deliver that experience for our clients.
Higher Cost, Higher Value: Recognizing the Return on Investment
Yes, your budget is important and should always be considered when making decisions. But, it’s also important to recognize that higher costs here mean higher value. And if your website is created optimally, your investment should pay for itself quickly, and then more.
Let’s chat about your website. We offer free 15+ minute consultations. Our websites will cost more than $1,000, but we know your return on investment will be worth it.
