Marketing

Transform Your Marketing Strategy and Boost Your Bottom Line with Our Expert Solutions

Marketing can be a beast, can't it? We've heard it all before - from too many options to too little time to feel like your story is getting lost in the sea of online noise.

But here's the thing: your marketing matters. 

It’s the one thing you need to dial if you want to engage more people, grow your business, and cultivate raving fans. Marketing efforts that are aligned with your business goals and focused on results can make a huge impact on your business's growth and profitability. 

That's where we come in to lend a hand.

As experts in authentic marketing, we're here to help you tell your story in a way that resonates with your audience and drives results. 

Whether you're struggling to find the right words, don't know where to begin, or simply don't have the bandwidth to tackle marketing on your own, we've got you covered. We specialize in everything from deep-dive marketing discovery and strategy, to our ongoing monthly marketing support when you need it most. 

It's time to stop spinning your wheels and start seeing real results from your marketing.

Let us guide you. 

With our comprehensive marketing services, we can help you:

  • Develop a clear brand message and story that resonates with your ideal customers

  • Create a content strategy that drives engagement, builds trust, and ultimately leads to more sales

  • Optimize your website for maximum visibility and conversion rates

  • Reach your audience in an authentic and captivating way

  • Consistently track and analyze your marketing efforts, so you can make data-driven decisions and continually improve

The TRUE Cost of a Haphazard Approach to Data & Marketing

——

Not convinced it matters? Let’s roll up our sleeves and get to the data, shall we?

According to HubSpot, companies with a documented content marketing strategy are 5 times more likely to achieve ROI on their marketing efforts.

A study by Forbes found that personalized email campaigns can increase click-through rates by 14%, conversion rates by 10%, and overall revenue by 6%.

The Content Marketing Institute found that companies with a documented content marketing strategy experience a conversion rate that is nearly 6 times higher than those without a strategy.

It's time to stop piecemealing your marketing and start thinking holistically. With our comprehensive marketing services, you can streamline your efforts and create a cohesive plan that addresses the gaps and helps you overcome them with ease.

“Hire Anchorlight! You won’t regret it.”

We all have strengths and weaknesses, and allowing a team of professionals to help you with your marketing/SEO/website beyond pays for itself. Even if tech is a strength for someone, it still steals a lot of our time, which is so important in our businesses. Having a professional site, the ability to send newsletters, proper SEO, etc. allows you to grow your business quickly, reach more customers, and increase your personal confidence because you know your marketing is professional and a true representation of you and your business.

– Kaitlin H., Walden Acres

Marketing Services + Toolkits

Introducing our Solutions!

We have three main services that can help you take your marketing to the next level. Our solutions are designed to help you see measurable results and achieve your business goals with a team of seasoned professionals helping you every step of the way.

Let's make it happen together!

Lighthouse Program

  • Your Ongoing Marketing Support Team

    Don’t have a million dollar marketing team? Neither do we!

    Our Lighthouse Program is our on-going marketing service designed specifically for women-led businesses who just don’t have the time to track their data, develop a comprehensive marketing strategy AND build their business at the same time.

    With our data-driven approach to marketing and content, we will help you finally build a sustainable strategy into your business without the headache.

  • Monthly

    ✓ 1:1 Marketing Strategy Call to ask those burning marketing questions and keep you accountable

    ✓ Custom Marketing Data Tracking that includes website analytics and marketing metics

    Quarterly

    ✓ Custom Marketing Content Plan with prompts and ideas for your team to execute

    ✓ Data Analysis doc that breaks down what the metrics are telling us and implementation recommendations

    Every 6 Months

    ✓ Comprehensive SEO Audit that includes website keyword and SEO optimizations from our SEO specialist

  • • Add on any Deep Dive Toolkit for $675

    • Add on a Marketing Discovery + Strategy for $1300

    • Priority access to SEO or Website Implementation at a reduced rate of $200/hr

$775/mo.

with a 6 mo. commitment

Deep Dive Toolkits

  • Customize Your Experience

    If you know exactly what you need help with but really love following a strategic and streamlined plan, then our Deep Dive Toolkits (DDT) are a perfect fit.

    Each DDT includes a kickoff discovery session where we focus on where you are and where you want to go along with any roadblocks you have along the way. We deliver you a customized robust plan with research, scripts, and more to help you reach your goals.

  • ✓ A 45-minute discovery meeting and delivery of one custom toolkit

    Pick from the following toolkits:

    More Traffic/Leads

    ✓ Partnerships & Networking

    ✓ Content Planning & SEO (blogs, LinkedIn, newsletter focused)

    ✓ Launch funnel/plan-includes graphic design direction, email scripts, custom calendar and FAQs

    More Money

    ✓ Sales funnel emails (sell or launch with up to 6 emails done for you)

    ✓ Sales page copy done for you on a 10-point framework

    ✓ Pricing Audit & Strategy for all products with recommended optimizations

    Better Client LTV

    ✓ Onboarding sequence – up to 4 emails + 2 branded opt-ins with copy included

    ✓Client Experience + Offboarding

    ✓ Products/Service Line Review

$675

per Toolkit

Marketing Discovery + Strategy

  • Marketing Strategy & Discovery: Includes a FREE Deep Dive Toolkit

    If you want to get serious about your marketing and want a comprehensive lay of the land our Marketing Discovery + Strategy is the perfect starting point.

    Our comprehensive approach includes an initial deep-dive session with our marketing and branding team, followed by a customized strategy that takes into account partnership personas, SWOT analysis, customer journey review, market research, and a plan for action and attraction.

    You'll also receive a complimentary Deep Dive Toolkit with one selected focus to implement key pieces of the strategy.

  • ✓ One 45-minute discovery meeting to uncover what’s working and what’s not in your current marketing & your business

    ✓ Receive a personalized deck with research findings and your marketing plan

    ✓ A Loom video review of findings to help you better understand your strategy

    ✓ One Deep Dive Toolkit presented and customized to your business

    ✓ One-hour implementation call to get started on your path to success

$1300

All-Inclusive

Your marketing strategy is an investment in your business
and your future.

With any of our marketing services and optional add-ons, you'll have access to the tools and resources you need to take your business to the next level. Don't let the stress of marketing hold you back any longer.

Let us help you get on track to success.

We're committed to providing our clients with personalized attention and support, which is why we limit the number of spots available for our marketing programs.

Think of it like having a VIP pass to the best marketing insights, strategies, and support. Don't miss out on the opportunity to transform your business with our expert guidance - apply now before our spots fill up.

Apply now to work with us and get one step closer to the marketing you need to grow.

Frequently Asked Questions

  • We understand that you already have a full-time job. That's why our marketing offerings are designed to work with your busy schedule and activate your team. We'll take care of the heavy lifting and keep the impact high and the meetings minimal.

  • We know that every business is unique, and what works for one may not work for another. That's why we start every offering with a free discovery call to uncover where you are and where you want to be so we can tailor our solution to what will work best for you.

  • We understand that investing in your business can be scary, but we know that strategic marketing is ALWAYS worth the investment. Plus, with our focus on long-term partnerships and value-based pricing, we're confident that our programs will pay for themselves over time.

  • We understand that choosing a marketing partner can be a big decision. That's why we're proud to have a proven track record of helping our clients achieve their goals and grow their businesses. Plus, with our own deep well of experience growing ALC from a one-person side gig to a six-figure business, we know firsthand the challenges that small business owners face and how to overcome them.

Need a long-term marketing partner?

We have additional ongoing-marketing services starting at $225/quarter.